Azalea was started by two fashion fanatic Cornell girls with a shared obsession for the runway and sale racks. With an eye for design, Corina was supposed to be an architect, while Catherine's knack for customer service sped her through the hotel management fast track. Having never met at school, they were introduced by a mutual friend in San Francisco. It was love at first sight.

"I love your jeans!"
"I love your jacket!"
"Oh my God where'd you get that handbag?!"
"I want that necklace!"

And so on.

With a common eye for good style, the new best-friends-forever ditched their career paths for a dream. They opened Azalea Boutique in 2003 on a mission to offer the best selection and the best service. Expect to find your favorite brands and new labels youa??ve never heard of before on the same shelf. The full-service Azalea experience includes jewelry, beauty care, in-store nail salon, and a staff of stylists that cana??t wait to show you new ways to wear it all.

Corina and Catherine travel the world to handpick the latest creations from the hottest designers, turning over every nook and cranny along the way looking for hidden gems and the next trends.
Come see what they have in store for you this season!

Find Me In
InStyle, Lucky, WWD, JoshSpear.com, WeAreTheMarket.com, Omiru.com

Last Seen Wearing
New manteau leather jacket (See by Chloe), alpha in classic skinny jeans (Corpus)

Stores
Azalea Online in Hayes Valley (San Francisco)

Music
Om Records Winter Sessions (mixed by Justin and Johnny Fiasco), Blackalicious: NIA, Tommy Guerrero: From the Soil to the Soul (Quonnum Records)